Aditi Sud
Independent Marketing Consultant & Advisor
About Aditi
Aditi Sud is a global commercial, digital distribution, and revenue management leader with nearly 20 years of experience optimizing hotel profitability across international hospitality brands, online travel agencies (OTAs), and travel technology SaaS providers. Most recently serving as the Chief Marketing & Digital Officer at Travco Group, she managed the online business P&L, e-commerce, and distribution strategy for a $3 billion portfolio of over 100 upscale and luxury hotels, resorts, and cruises. Her rare cross-industry background spans major hotel groups like Accor and Starwood, OTA business leadership at Travelocity, and product strategy at the hospitality technology platform RateGain, making her a definitive expert on digital channel performance and profit margin protection.
Professional Experience
Aditi’s diverse professional journey provides an unrivaled look into the hidden mechanics of rate distribution, making her uniquely qualified to help operators eliminate revenue leakage. Having served as a Revenue Manager for the Taj Group of Hotels and a Digital Marketing leader for Starwood and Accor, she spent years directly managing web channels, third-party distribution, and online reputation management for portfolios of over 50 properties. Crucially, her experience extends completely outside hotel operations: she served as an Assistant Vice President at Travelocity, giving her deep insight into how online travel platforms structure backend discounts, and as a regional Vice President at RateGain, a premier travel technology firm specializing in distribution, pricing products, and parity management. This extensive 360-degree exposure allows her to dissect exactly how parity leaks occur, where automated OTAs exploit discount stacking, and how independent hotels can establish airtight distribution boundaries to protect their direct bookings.
Key Achievements
Former Chief Marketing & Digital Officer at Travco Group / Jaz Hotels, managing global distribution, e-commerce, and online revenue management strategy across a 100+ hotel and cruise portfolio.
Former Vice President - Product, Brand & Marketing Strategy at RateGain, leading product initiatives, hotel distribution analytics, and planning across the Asia Pacific and Middle East regions.
Former Director of E-Commerce & Digital Marketing for India & South Asia at Accor, driving regional online business growth and web revenues.
Former Senior Manager of Digital Marketing at Starwood Hotels & Resorts, directly responsible for top-line revenues from web channels, affiliates, and third-party OTAs across 50+ hotels.
Former Assistant Vice President of the Hotel Business at Travelocity/Travelguru, spearheading hotel growth, expansion, and inventory partnerships from the distribution platform side.
Former Revenue Manager for the Taj Group of Hotels, managing key pricing drivers, revenue forecasting, and yield budgeting.
Alumna of INSEAD Business School, completing advanced global executive studies in General Management and Leadership.
Aditi is associated with REVacademy as a subject matter expert because she brings independent hoteliers, small groups, and GMs the highly sophisticated distribution insights typically restricted to major global chain corporate boards. Independent operators face continuous pressure from third-party channels that silently undercut room rates through hidden tech loopholes and stacked promotions, heavily eroding profitability. Because Aditi has operated as an executive for global hotel networks, a dominant OTA, and a leading distribution software provider, she strips away the mystery of channel mechanics. She offers commercial leaders practical, zero-fluff toolkits to detect invisible parity leaks, block margin-draining OTA undercutting, and regain structural control over their digital inventory without needing expensive corporate infrastructure