Christine Malfair

Christine Malfair is a hospitality marketing strategist with over 15 years of experience as a Fractional CMO for independent hotels, combining a rare blend of hands-on hotel operations expertise with sharp commercial marketing acumen. Having risen through the ranks from a front desk role to cruise ships, then Front Office Manager, Rooms Division Manager, and ultimately Hotel General Manager, she brings an operator's lens to every marketing strategy she builds. Since founding Malfair Marketing in 2010, she has worked with independent hotels across Western Canada, the Caribbean, and the United States, helping owners, GMs, and DOSMs transform their marketing efforts into measurable revenue engines — not just activity reports. Educated at Cornell University and Georgian College, Christine is also a partner at Affixify and an active member of the Women's Travel Freelancer Network.