Dr Anshu Jalora
Founder & CTO
About Dr
Dr. Anshu Jalora is a pricing scientist, technology founder, and automated system architect with over 25 years of experience spearheading pricing transformations across global brands and complex distribution networks. As the Founder and CTO of ZettaRMS and Sciative Solutions, he specializes in building next-generation, AI-powered price optimization systems that remove human error and revenue leakages from commercial operations. Holding a Ph.D. in Pricing and Revenue Management along with a patent in pricing and forecasting technology, Dr. Jalora bridges the gap between deep mathematical modeling and operational execution, helping businesses transition from reactive manual pricing to high-yield automated environments.
How Dr is associated with REVnexperts
Dr. Jalora’s association with REVacademy as a subject matter expert provides independent hotel owners, small groups, and GMs with rare access to enterprise-grade pricing science stripped of corporate complexity. Independent hospitality operators often rely on manual rate adjustments due to perceived software costs or a lack of trust in automated algorithms. Because Dr. Jalora has spent decades building pricing tools from scratch and measuring their direct financial returns, he acts as an objective advisor for lean hospitality teams. His expertise helps commercial leaders evaluate their own operational data, identify invisible revenue losses caused by manual lag times, and confidently calculate the exact return on investment of deploying an automated RMS.