Laurean Sahilices
Strategic Hospitality Advisor for Luxury Resorts & Boutique Hotels
About Laurean
Laurean Sahilices is a strategic hospitality marketing advisor with over 15 years of international experience helping luxury resorts and boutique hotels transform marketing into measurable commercial success. As the Founder of The Hotel Marketing Lady and a Hotel Brand Marketing Advisor at GAIN Advisors, she partners with hotel owners, general managers, and commercial leaders to align marketing strategies with revenue objectives, strengthen brand positioning, and drive long-term business performance. Having led marketing functions for globally recognized brands including Marriott, Accor, IHG, and Minor Hotels, Laurean specializes in bridging the gap between hotel marketing activities and commercial outcomes, ensuring that every campaign contributes to sustainable revenue growth and stronger market positioning.
Professional Experience
Laurean's career spans every stage of hospitality marketing, from digital communications and hotel pre-openings to luxury brand repositioning, commercial strategy, and executive advisory. She began her hospitality career in marketing and public relations before progressing into leadership roles across internationally recognized hotel brands including InterContinental Hotels Group (IHG), Accor, Marriott International, and Minor Hotels.
Throughout her career, she has successfully led multimillion-dollar hotel renovation campaigns, luxury resort openings, brand launches, digital transformation initiatives, and commercial marketing strategies across New Zealand, the Maldives, and international hospitality markets. Today, through The Hotel Marketing Lady and GAIN Advisors, Laurean advises luxury resorts, boutique hotels, hospitality technology companies, and investors on marketing strategy, brand positioning, commercial growth, and executive-level hospitality consulting.
Key Achievements
Founder of The Hotel Marketing Lady, providing strategic hospitality marketing advisory services to luxury resorts and boutique hotels.
Hotel Brand Marketing Advisor at GAIN Advisors, supporting hospitality businesses, travel technology companies, and investors with commercial strategy and international market expansion.
Successfully led marketing strategy for globally recognized hospitality brands including Marriott International, Accor, IHG, and Minor Hotels.
Directed the luxury repositioning of JW Marriott Auckland during its multimillion-dollar renovation and brand transformation.
Led marketing and communications for luxury resorts in the Maldives, including Anantara Kihavah, Avani+ Fares, Pullman Maldives, Mercure Maldives, and InterContinental Maldives.
Delivered significant marketing results, including 45% Share of Voice (SOV) growth and 20,000+ organic social media followers with over 2 million views for luxury resort campaigns.
Played a key role in multiple pre-opening projects, hotel rebranding initiatives, luxury resort launches, and digital marketing transformations across international markets.
Recipient of IHG Marketing Team of the Year recognition and multiple marketing excellence awards.
Holds a Postgraduate Diploma in Digital Marketing along with postgraduate qualifications in Digital Communication and certifications in hospitality marketing and social media strategy.
Laurean is uniquely positioned to guide hospitality professionals because her career has focused on solving one of the industry's most common challenges—marketing that generates visibility but fails to deliver commercial results. Having worked across luxury hotel brands, independent resorts, pre-opening projects, and global advisory platforms, she understands how hotels can strategically align marketing investments with revenue generation, guest acquisition, and long-term brand growth.
By combining luxury hospitality experience with commercial strategy, digital marketing expertise, and executive advisory, Laurean helps hotel owners, general managers, and commercial leaders develop structured marketing frameworks that improve positioning, increase demand quality, optimize digital performance, and strengthen collaboration between marketing and revenue teams. Her practical experience enables hotels to achieve sustainable growth rather than relying solely on short-term promotional campaigns.