Strategic Hospitality Advisor for Luxury Resorts & Boutique Hotels

Laurean Sahilices is a strategic hospitality marketing advisor with over 15 years of international experience helping luxury resorts and boutique hotels transform marketing into measurable commercial success. As the Founder of The Hotel Marketing Lady and a Hotel Brand Marketing Advisor at GAIN Advisors, she partners with hotel owners, general managers, and commercial leaders to align marketing strategies with revenue objectives, strengthen brand positioning, and drive long-term business performance. Having led marketing functions for globally recognized brands including Marriott, Accor, IHG, and Minor Hotels, Laurean specializes in bridging the gap between hotel marketing activities and commercial outcomes, ensuring that every campaign contributes to sustainable revenue growth and stronger market positioning.
Laurean is uniquely positioned to guide hospitality professionals because her career has focused on solving one of the industry's most common challenges—marketing that generates visibility but fails to deliver commercial results. Having worked across luxury hotel brands, independent resorts, pre-opening projects, and global advisory platforms, she understands how hotels can strategically align marketing investments with revenue generation, guest acquisition, and long-term brand growth.
By combining luxury hospitality experience with commercial strategy, digital marketing expertise, and executive advisory, Laurean helps hotel owners, general managers, and commercial leaders develop structured marketing frameworks that improve positioning, increase demand quality, optimize digital performance, and strengthen collaboration between marketing and revenue teams. Her practical experience enables hotels to achieve sustainable growth rather than relying solely on short-term promotional campaigns.