Natasha Y.
Chief Sales Officer
About Natasha
Natasha Y. is a senior hospitality commercial leader with over two decades of experience spanning hotel sales, revenue, distribution, travel trade, and business development. As Chief Sales Officer at Alivaa Hotels & Resorts, she oversees sales, revenue, distribution, and marketing, bringing extensive experience in driving commercial performance across hospitality businesses.
Her career includes leadership roles across prominent hospitality organizations including jüSTa Hotels & Resorts, Mahindra Holidays & Resorts India Limited, Lemon Tree Hotels, Royal Park / Royal Gulf Tourism, and Oberoi Hotels & Resorts. Her experience across both sales and revenue leadership positions gives her a broad commercial perspective, with particular strength in travel trade, key markets, sales strategy, and hotel distribution.
Professional Experience
Natasha’s career spans more than 20 years across hotel sales, travel trade, revenue, distribution, and commercial leadership. She began her hospitality career with Oberoi Hotels & Resorts, progressing through sales and business development roles before moving into leadership positions with Lemon Tree Hotels and other hospitality organizations.
She served for over eight years with Lemon Tree Hotels, progressing from Group Head & General Manager Travel Trade to AVP & Head Travel Trade and subsequently Vice President of Sales. She later held senior commercial positions including Regional Head North & East at Mahindra Holidays & Resorts, Chief Revenue Officer at jüSTa Hotels & Resorts, and Chief Sales Officer at Alivaa Hotels & Resorts.
Key Achievements
Chief Sales Officer at Alivaa Hotels & Resorts, leading Sales, Revenue, Distribution, and Marketing.
Former Chief Revenue Officer at jüSTa Hotels & Resorts, bringing revenue leadership into her broader commercial expertise.
Led Sales for North & East at Mahindra Holidays & Resorts India Limited, overseeing a key regional market.
Spent over 8 years with Lemon Tree Hotels, progressing through senior Travel Trade and Sales leadership positions.
Led travel trade strategy and business development, including market development and hotel partner contracting.
Built extensive experience across key markets, sales strategy, travel trade, revenue, and distribution.
Over 20 years of hospitality experience, beginning her career with Oberoi Hotels & Resorts.
Natasha brings a holistic commercial perspective developed through leadership roles across sales, revenue, distribution, marketing, and travel trade. Her experience enables her to connect the different commercial functions that influence hotel performance from generating demand and developing markets to managing distribution and maximizing revenue.
With leadership experience across both hotel companies and travel-trade functions, she offers practical insights into building sales strategies, strengthening market relationships, developing new business opportunities, and aligning commercial teams around business goals.