Founder, Hospitality Growth Strategist & Commercial Excellence Advisor

Shobu J. Mathew is a hospitality growth strategist and commercial excellence advisor with over 36 years of leadership experience across luxury hotels, travel businesses, hotel development, and commercial advisory. As the Founder of SJM Growth Advisory, he partners with hotel owners, hospitality brands, operators, and travel businesses to strengthen commercial performance through practical strategies in sales, marketing, revenue management, distribution, and brand positioning. Having led commercial functions for some of the world's leading hospitality brands, Shobu combines operational expertise with strategic business thinking to help hospitality organizations achieve sustainable growth, stronger market positioning, and long-term profitability.
Shobu brings more than three decades of practical hospitality leadership, making him uniquely qualified to guide independent hotels, hotel owners, and hospitality entrepreneurs through today's evolving commercial landscape. Having successfully managed hotel openings, luxury hotel sales, revenue management, distribution, marketing, and large-scale business expansion, he understands the operational and commercial challenges that independent hotels face every day.
His advisory approach focuses on helping hospitality businesses build stronger commercial foundations by aligning sales, marketing, revenue management, and business development into one unified growth strategy. Rather than offering theoretical consulting, Shobu provides practical, experience-driven solutions that improve revenue performance, strengthen brand positioning, optimize distribution channels, and build high-performing commercial teams capable of delivering sustainable long-term growth.