Varun Grover
Travel Tech & Commercial Strategist
About Varun
Varun Grover is a travel tech and commercial strategist with over 20 years of full-circle hospitality experience spanning property-level sales, global OTA distribution, and hotel technology adoption. As the Co-Founder and Strategic Advisor of Chiic Digital, a dedicated hotel technology and direct revenue platform, he works with independent hotels and small groups across Southeast Asia to eliminate costly commercial silos. Varun specializes in aligning sales, marketing, and revenue management to help independent operators fix hidden distribution gaps, successfully navigate technological transformations, and stop leaving money on the floor.
Professional Experience
Varun’s career covers every side of the commercial table, giving him an insider view of the very systems he now advises on. He began on the property level handling corporate accounts, MICE, and FIT segments for luxury brands like Shangri-La and Marriott Hotels. He then spent over 11 years at Booking.com, scaling supply strategy across APAC and ultimately serving as Country Head for Vietnam, Cambodia, Laos, and South Thailand. This background allows Varun to bridge the gap between what a hotel's numbers say and what is actually happening on the ground, making his pricing frameworks and distribution strategies immediately actionable for independent hoteliers and commercial leaders.
Key Achievements
Co-Founder & Strategic Advisor of Chiic Digital, a hotel technology and direct revenue platform serving independent hotels across Southeast Asia
Former Booking.com Country Head for Vietnam, Cambodia, Laos, and South Thailand, managing regional business operations and growth strategy.
Led APAC vacation rental supply growth by 135% as Program Manager for Supply Growth at Booking.com
Delivered 27% annual revenue growth for strategic hotel chains in India as Senior Account Manager for Hotel Chains & Connectivity.
Managed major corporate portfolios and revenue quotas across 23 regional properties for Marriott Hotels.
Holds a Master of Business Administration (MBA) in Organizational Leadership and a Bachelor’s degree in Hotel and Hospitality Administration.
Certified Achology NLP Practitioner and Enterprise Design Thinking Practitioner.
Varun is uniquely positioned to train and advise hospitality professionals because his entire career has focused on solving the exact revenue, distribution, and pricing disconnects that independent operations face daily. He intimately understands that independent hoteliers often face commercial leakage when sales, marketing, and revenue teams fail to communicate. Because he has sat on both sides of the table—managing regional distribution supply for a global OTA leader and driving corporate sales for international brands—he provides GMs, revenue managers, and sales leaders with practical, battle-tested blueprints to optimize channels and adopt revenue-driving technology without corporate chain budgets.