Varun Grover
Travel Tech & Commercial Strategist
About Varun
Varun Grover is a travel tech and commercial strategist with over 20 years of full-circle hospitality experience spanning property-level sales, global OTA distribution, and hotel technology adoption. As the Co-Founder and Strategic Advisor of Chiic Digital, a dedicated hotel technology and direct revenue platform, he works with independent hotels and small groups across Southeast Asia to eliminate costly commercial silos. Varun specializes in aligning sales, marketing, and revenue management to help independent operators fix hidden distribution gaps, successfully navigate technological transformations, and stop leaving money on the floor.
How Varun is associated with REVnexperts
Varun is uniquely positioned to train and advise hospitality professionals because his entire career has focused on solving the exact revenue, distribution, and pricing disconnects that independent operations face daily. He intimately understands that independent hoteliers often face commercial leakage when sales, marketing, and revenue teams fail to communicate. Because he has sat on both sides of the table—managing regional distribution supply for a global OTA leader and driving corporate sales for international brands—he provides GMs, revenue managers, and sales leaders with practical, battle-tested blueprints to optimize channels and adopt revenue-driving technology without corporate chain budgets.