REVclass
Build a Rate Structure Your Team Can Apply in 10 Minutes
Revenue Management
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AVAILABILITY
On-Demand
Watch anytime
LENGTH
60
Recorded session
INCLUDES
Certificate
REVacademy issued
PRICE
₹1,099
In this REVclass, you’ll:
This session solves one of the biggest time-wasters in hotels: endless debate over pricing a weak date. Instead of getting caught up in complex forecasting or panic discounting, you will learn a simplified, practical framework to build a robust rate structure (or rate ladder) that acts as an instant decision tool. This one-hour class gives independent hotel owners and commercial teams a visual, easy-to-use structure that dictates exactly how rates should move based on clear signals like current occupancy, room type availability, and event impact. The goal is to empower your front office or reservations team to make 90% of tactical rate decisions confidently in under 10 minutes, protecting profit margins and eliminating reactive mistakes.
Watch the preview
A short look at what the session covers and how it is taught.
PREVIEWKey Takeaways from the Session:
- The 10-Minute Rate Structure Blueprint: Learn the simple steps to design a visual, one-page rate structure that clearly defines rate moves across all demand levels, ensuring quick decision-making.
- Link Price to Occupancy: Master how to tie your room rates directly to specific, easy-to-read occupancy thresholds so price changes are automatic, predictable, and profit-driven, not random.
- Room Type Differentiation: Understand a clear framework for structuring differentials between standard rooms, deluxe rooms, and suites to maximize the revenue captured from every room type.
- Stop Discounting Errors: Get practical rules for rate movement that eliminate panic pricing and ensure your team knows exactly when to hold a rate and when to deploy a tactical discount.
- Identify Event Rate Influence: Learn how to quickly integrate confirmed groups, local events, and day-of-week impact into your rate structure for instant high-demand pricing alignment.
- Train Your Front Line: Receive a simple training script and checklist to onboard your front office and reservations teams so they can confidently apply the rate structure immediately.
This Session Is Most Relevant For:
- Independent Hotel Owners & General Managers who need to reduce time spent on daily pricing approval and delegate tactical decisions confidently.
- Hotel Operators & Commercial Leaders focused on building commercial discipline and consistency across all revenue-generating departments.
- Revenue Managers & Revenue Analysts looking for simple, scalable, and easily applicable frameworks to standardize pricing decisions.
- Front Office & Reservations Teams who are responsible for quoting rates, handling walk-ins, and need clear, quick, and confident guidelines.
- Sales Teams who must understand the floor and ceiling prices set by the rate structure before negotiating short-term corporate or group deals.
- Hospitality Students & Aspiring Managers seeking the foundational, practical tools used by high-performing independent hotels.
Your Speaker
Marietta Fernandes
Veteran Revenue Management Leader
Certificate
You get an industry-recognized REVacademy Certificate after each Masterclass you complete. It carries your name, the session title, and the date of completion, so it stands on its own as verifiable proof of the work. Add it to your LinkedIn profile and resume to showcase the skills you have gained. Once you meet the attendance or watch-time requirement, it is generated automatically and stays available here for you to download anytime.
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Questions? We've got answers
29 questions about this REVclassWill this session provide a template for building my own rate structure?+
Yes, all participants will receive a simple, structured worksheet or framework designed to help you quickly plot your room types, occupancy tiers, and corresponding rate points. This tool is designed for immediate, practical application by any hotel team.
Does this session cover group pricing and event impacts?+
The framework includes simple methods for applying surcharges or minimum rate requirements on specific dates, such as weekends, major local events, or periods with high confirmed group blocks. This ensures your rate structure quickly accounts for high-demand pressure
What will I be able to do immediately after this REVclass?+
You will be able to start drafting your own simple, visual Rate Structure on paper or in a spreadsheet within one hour of the session ending. You will understand the logical relationship between your property's occupancy levels and your corresponding price points.
Is this REVclass relevant for independent hotel owners and GMs?+
Yes, absolutely. This class is essential for owners and GMs because it teaches a foundational discipline that saves time, ensures consistency across the team, and directly protects your net revenue from pricing errors.
Is this session useful for Front Office and Reservations staff?+
Extremely useful. These teams are the ones who apply the rates every day. The session gives them clear, non-negotiable guidelines for pricing, which builds confidence and reduces the pressure of daily rate decisions.
Is this class suitable for hotels without a dedicated Revenue Manager?+
Yes, this session is perfect for hotels where the GM or owner manages revenue, as it simplifies complex pricing decisions into a fast, manageable routine. You are learning a simple, robust framework, not complex software management
Do I need prior revenue management experience to attend?+
No prior technical experience is needed. The content is focused on practical, commercial decision-making and uses simple, common-sense language that anyone running a hotel can understand and apply
Is this relevant for small boutique hotels or alternative stays?+
Yes. For boutique properties, simplicity and consistency are vital. A clear rate structure is the most cost-effective way to ensure pricing discipline without the need for sophisticated revenue management systems.
Does this framework work with any Property Management System (PMS)?+
Yes, the Rate Structure is a commercial decision framework, not a technology requirement. You simply take the rates decided within the framework and input them into your existing PMS and Channel Manager.
How long is the REVclass session?+
The live, expert-led session runs for exactly one hour. The format is a clear, direct presentation of practical content, followed by a live Q&A where you can ask about your property's specific challenges.
What if I register but cannot attend the live session?+
No problem. As long as you register beforehand, you will automatically receive a link to the complete video recording of the session. This ensures you never miss out on the valuable content and resources
Will I receive a certificate of completion?+
Yes. A certificate of completion will be auto-generated after the session and shared via email. It will include your name and session details and can be used as a learning credential.
How is a REVclass different from a free webinar?+
A REVclass is a focused, high-value masterclass delivered by a subject matter expert, not a generic, sales-heavy webinar. It is structured, practical, and designed to provide a specific, actionable framework that directly solves a real hotel business problem.
What is REVunity and do members get free access?+
REVunity is the premier online community platform for hospitality and revenue professionals. Active members of the REVunity community receive free or heavily discounted access to all our live REVclasses as part of their membership benefits
I am too busy running my hotel to implement complex new strategies.+
This class is built on simplicity. The core rate structure is a tool that savesyou time by simplifying daily pricing decisions, allowing you to quickly delegate tactical decisions and focus on running the operation.
Will this session help me handle rate parity with OTAs?+
Yes, a consistent internal rate structure is the first step toward maintaining rate parity. It ensures that your direct channel has clear, justifiable rates that are consistently managed before they are pushed out to OTAs and other third-party channels.
How much does this REVclass cost, and are there discounts?+
Pricing details, including the standard rate and any available early-bird discounts, are listed next to the registration button. We also offer group discounts if you want to enroll your entire commercial or revenue team.
How can I ensure my team follows the new pricing structure consistently?+
Consistency relies on visibility and simplicity. By having the structure be visual, easy to apply, and linked directly to their daily sales goals, and by empowering them to make decisions within the framework, adherence significantly improves.
What are the key components of a rate structure framework?+
The key components include defining your baseline or minimum acceptable rate, establishing clear rate points (or hurdles), setting specific price spreads between room types, and outlining the occupancy or demand triggers for moving between these defined rate points
How does a simple rate structure help diagnose a soft date?+
When a date is soft, a pre-built rate structure allows you to immediately check if your current price aligns with your planned occupancy level. If your current rate is higher than what the structure dictates for that level of occupancy, you know it’s a clear price problem, eliminating the need for complex analysis.
How can I communicate rate changes internally without confusion?+
Because the rate structure pre-defines the movement, changes are less frequent and more predictable. When changes occur, you will use the visual structure to highlight why the base rates moved, ensuring all teams understand the commercial logic.
Why should my hotel team be able to apply the rate structure in just 10 minutes?+
The goal is to eliminate commercial delays and decision paralysis. If your front office or reservations team can instantly consult a simple rate structure, they can quote accurate, profit-driven rates to walk-ins and phone calls quickly. This speed ensures conversion and frees up managers from constantly having to approve tactical price changes.
What is a Rate Structure (or Rate Ladder)?+
A rate structure, also known as a rate ladder, is a clear, systematic framework that defines a hotel’s standard pricing levels across different room types and demand environments. It ensures that rates move up or down in predictable steps based on key internal triggers like occupancy or room type availability. This prevents random pricing and protects your average rate.
I already have an RMS; why do I need a simple rate structure?+
An RMS automates the execution of pricing, but you still need a commercial strategy to validate its decisions. This simple rate structure provides the foundational commercial logic and training tool that ensures your team understands why the RMS is pricing the way it is
How does the rate structure help maximize revenue across different room types?+
The session teaches you how to systematically build clear price differentials (spreads) between standard, deluxe, and premium rooms. This ensures you are constantly incentivizing high-value guests to book better accommodations, maximizing your Average Daily Rate (ARR) across the board
What is the biggest risk of not having a clear rate structure?+
The biggest risk is inconsistency and revenue leakage. Without a clear structure, different team members might quote different prices, leading to distrust, price integrity issues on third-party sites, and lost revenue through unnecessary discounting or missed upselling opportunities
Will I learn how to stop random or panic discounting?+
Yes. A core objective of the class is to establish clear rules for rate movement. By defining which rates are available at which occupancy level, the structure acts as a guardrail, eliminating the opportunity for reactive, profit-damaging discount decisions
How do I tie rate decisions to actual occupancy levels?+
The session shows you how to define 5-7 clear occupancy thresholds (e.g., 0-20%, 21-40%, 81-100%). You then assign a corresponding minimum rate to each threshold, making the pricing decision automatic and clear based on your current on-the-books percentage.
What is the process for updating the rate structure based on market changes?+
The rate structure should not change daily. You will learn to perform a simple, quick review every 30-90 days based on long-term market trends or major competitive shifts. This process ensures the structure remains relevant without becoming a daily chore.
Session Ended
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