Sales & Marketing
Demand generation, positioning and the handoffs that decide whether a booking is profitable.
The Review Ripple Effect: If Amazon Sellers Can Do It, Why Can't Hotels?
She didn't change her hotel. She changed the lens through which people saw it. If Amazon sellers can justify a higher price just because of a better experience… If customers can pick one shampoo bottle over another based purely on stars… Then hotels with so much more to offer, can absolutely use reviews to shift perception, attract better-paying guests, and build long-term trust. This isn't a tech strategy. It's a mindset shift.
Standalone Hotels: It's Time to Stop Copying Big Brands & Start Thinking Smarter
At a recent industry event in Delhi, I met the owner of a small local hotel chain. He runs three independent properties in a Tier 2 city. During our conversation, he shared a concern, he said, “With so many branded hotels entering the market like Holiday Inn, Lemon Tree, Courtyard it is getting very difficult to stay competitive. How are we expected to keep up?”